A little backstory in bullet points:
- November 25, 2017 – Started the Curly Girl Method [in short, ditching regular shampoo, and using “clean” products — paraben, sulfate and silicone free]
- March 7, 2018 – First DevaCut / Curly Cut [a special method of dry cutting curly hair, trained by Deva Curl]
- July 18, 2018 – Deva Dunk in LA! [Not a Curly Cut, essentially a deep condition and style]
- September 25, 2018 – second DevaCut; the salon I was going to suggested every 5-6 months… I think she really was just too busy and had to push them that far out
- April 13, 2019 – third cut, different salon. I felt more welcome there, she had weekend appointments
- August 17, 2019 – another cut
- December 14, 2019 – another cut
When I started out, I struggled to find which products worked… but leaned towards DevaCurl – it’s pretty pricey, but it was created by the originator of the Curly Girl Method. After a bit of experimenting with what works and what doesn’t — I didn’t use their low-poo [very little lather, but a cleanser] or conditioner but used their styling products religiously! From the time you start the journey and get to where your hair + scalp are used to what you are using and working for your hair, this is called transition and it can be rough.
Since around my birthday [November 23] I felt like my hair was going through transition again, it was looking frumpy, drier than normal, itchy scalp and lackluster. I had a cut three weeks later and while it always looks awesome after Crystal works her magic, I still felt like after I washed, it went back to blah.
The original founder sold it in 2013, and mid 2017 it was sold. The packaging was re-branded — from the swoopy logo with white lids and clearish bottles to the more block logo with green, yellow + teal lids with a more cloudy bottle.
Also in November 2019 — there is talk in the groups about hair loss and other issues. I kind of paid attention, but one of the side effects of my seizure meds is hair loss / alopecia. I have a few spots around my hair line that are showing a bit more loss [kind of why I keep these damn bangs]
Now… it’s taken over social media and they released this DevaCurl’s message to all the curlies In chatting with a few of my curly friends; we are experiencing some of the things, but chalked it up to other things in our lives happening. For me, I chalked it up to being a bit lazier with my routine.
Today, while talking with a friend over the past few days on my lunch I started reading more and more…. and here’s my hair, keep in mind I’ve done the same routine – how I do it, and the same products since.
It’s crazy to see how the curls are less bouncy [as my friend pointed out] and just look blah. I realize the lighting isn’t the same in all these, but my hair has not been colored since early 2008!
I have been wearing my hair down less and less, and I thought I was just being crappy at the styling of it, but I think it’s safe to say that DevaCurl fucked my hair over. I logged into my DevaCurl account and like many my order history is gone. While I didn’t always buy from DevaCurl.com I did buy from Ulta and my stylists salons. Clearly they are hiding something.
I know there are a lot of people who are cutting their hair very short and starting over… I’m not sure I’m going to do that. I love the length it is. I’ve had it shorter and it still curls well, but I like this length.
I’ve bought some new products to switch to at the recommendation of people in the FB group. After I publish this I’m going to take a shower and do a treatment. I feel defeated. But I will get my awesome curls back. It might take a bit, but I’m going to. It’s cocky of me to say, that everyone compliments my curls and I, too, have grown to love them. I will get back to loving them when they are healthier!
4 thoughts on “My thoughts regarding the DevaCurl controversy…”
OMG, I’m sorry, Beauty. I’ve seen so many stories and I can’t stop being surprised and sad. I hope you can go back to having those majestic curls.
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Thank you. I filled out the form for the class action a law suit and signed the retainer. I figured I had nothing to lose. I had [thankfully] selfies of my curly journey along the way. If I get anything, financially, they [attorney] will take their cut from whatever I might gain. I just keep wondering if they will recall the products, or apologize at the very least! Skimping on ingredients and properly storing things could be just the fix. Instead they aren’t doing a damn thing!
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Yes, I know. That’s what is driving everybody crazy. They just keep on stating that their products are safe to use, and nothing else. But, I hope you and all the other curlies can get through this soon. 🙏